# identity.md

## Organization Overview
- **Company Name:** Performance Running Outfitters (PRO)
- **Mission:** To provide Southeast Wisconsin with a curated selection of running, walking, fitness, and lifestyle footwear, apparel, and gear, offering expert in-person gait analysis and convenient online shopping.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming. Operates in Southeast Wisconsin.
- **Size and Scale:** Operates 4 retail locations, offering a large selection of products.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to promoting fitness and wellness through expert advice and quality products, fostering a supportive community for runners, walkers, and fitness enthusiasts. More information can be found on our About Us page: https://performancerunning.com/pages/about-us

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a specialty retail store, providing both in-person services, including gait analysis, at multiple physical locations, and an online e-commerce platform.
- **Location(s) and Geographic Presence:** Primarily serves Southeast Wisconsin, with physical stores located in Brookfield, Delafield, Milwaukee 3rd Ward, and Shorewood.
- **Key Partnerships and Affiliations:** Details forthcoming.